50 Pictures
DON'T SHOOT...
...another fact-packed video that doesn't work!
Tell a story that changes things.
Tell a story that changes things.
Facts v Friction
Your organisation has lots to say
- and the facts to back it up.
But adding more fact-filled content to an already fact-up world is never going to fix a message that isn't landing, or clear up what's confusing your audience, or make people care about what you do.
What you need instead is a Damn Good Story.
Stories are information PLUS emotion.
Struggles. Stakes. Surprises.
Friction, not facts.
Story-driven videos punch in the gut, pull at the heart, light a fuse in the mind, and can even squeeze a squeak from the bum, too.
They're also way more fun than facts. (Fact.)
But adding more fact-filled content to an already fact-up world is never going to fix a message that isn't landing, or clear up what's confusing your audience, or make people care about what you do.
What you need instead is a Damn Good Story.
Stories are information PLUS emotion.
Struggles. Stakes. Surprises.
Friction, not facts.
Story-driven videos punch in the gut, pull at the heart, light a fuse in the mind, and can even squeeze a squeak from the bum, too.
They're also way more fun than facts. (Fact.)
Keep It Real
Marketing shouldn't feel like marketing. It should feel like a Damn Good Story. And Damn
Good Stories are about real people with real purpose overcoming real problems in a real
place.
So at 50 Pictures, we don't care about trends or the "next big thing" in digital marketing. We care about stories that solve a real-world problem.
So at 50 Pictures, we don't care about trends or the "next big thing" in digital marketing. We care about stories that solve a real-world problem.
"Stories are up to 22 times more
memorable than facts alone."
Jennifer
Aaker
Stanford Graduate Business School
Stanford Graduate Business School
P is for People (and a Damn Good Process)
People connect with people.
That's why our StoryFINDING-to-StoryTELLING Process puts people with a sense of purpose at the heart of every story.
With our process, you go steadily and easily from one solid step to another. Momentum builds. Clarity sharpens. And before you know it, you've got a Damn Good Story. A story that W.O.R.K.S for you, whether you're telling...
That's why our StoryFINDING-to-StoryTELLING Process puts people with a sense of purpose at the heart of every story.
With our process, you go steadily and easily from one solid step to another. Momentum builds. Clarity sharpens. And before you know it, you've got a Damn Good Story. A story that W.O.R.K.S for you, whether you're telling...
"How we came to
be"
Not just your origin story - your "What we went through to get here" story
This is where you tell your backstory - showing your motivations, the herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
Not just your origin story - your "What we went through to get here" story
This is where you tell your backstory - showing your motivations, the herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
"What we believe
in"
If you don't stand for something, you stand for nothing
These stories prove your principles in action. They help customers, staff, and newbie employees get what you stand for - and why they should care.
If you don't stand for something, you stand for nothing
These stories prove your principles in action. They help customers, staff, and newbie employees get what you stand for - and why they should care.
"Why we do
this"
Show them, don't tell them
This is often Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real. These stories pull people in and allow them to experience your world firsthand.
Show them, don't tell them
This is often Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real. These stories pull people in and allow them to experience your world firsthand.
"Where we're
heading"
Looking forward to the future
Vision stories - Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you actually do reinvent the wheel, and claim your space as a pioneer, setting the agenda instead of reacting to it.
Looking forward to the future
Vision stories - Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you actually do reinvent the wheel, and claim your space as a pioneer, setting the agenda instead of reacting to it.
"How things
work"
No one reads the manual
Explainers. Product Demos. Step-by-step guides that cut confusion and make things click. If you want people to understand how your product, service, or even the whole organisation works - without boring them to death - this is how you do it.
No one reads the manual
Explainers. Product Demos. Step-by-step guides that cut confusion and make things click. If you want people to understand how your product, service, or even the whole organisation works - without boring them to death - this is how you do it.
"What lasting differences we've
made"
Proof beats promises
Before-and-Afters. Real, measurable, undeniable change. If you want people to believe in what you do, show them the results.
Proof beats promises
Before-and-Afters. Real, measurable, undeniable change. If you want people to believe in what you do, show them the results.
"We're not what you
think"
Change the narrative
Case Studies. Customer Testimonials. Problem-solving. If people have doubts, this is where you flip the script and prove them wrong - with real stories, real results, and zero marketing jargon.
Change the narrative
Case Studies. Customer Testimonials. Problem-solving. If people have doubts, this is where you flip the script and prove them wrong - with real stories, real results, and zero marketing jargon.
Finding and Telling a Story that W.O.R.K.S.
We hate acronyms as
much as you do, but when you want to find a Damn Good Story, our W.O.R.K.S. Q&A
sessions really work.
Here's the gist:
1. We listen and research to gather as much information as we can.
2. We use this Story Stuff to generate multiple story ideas.
3. We test every idea against your objectives.
4. The strongest story pops out.
5. That's it!
So how do we test story ideas? By asking five questions that spell out the word W.O.R.K.S...
Here's the gist:
1. We listen and research to gather as much information as we can.
2. We use this Story Stuff to generate multiple story ideas.
3. We test every idea against your objectives.
4. The strongest story pops out.
5. That's it!
So how do we test story ideas? By asking five questions that spell out the word W.O.R.K.S...
-
Wonder QuestionWhat's most inspiring about this story?W
-
Originality QuestionWhat makes this story different? (If it's been done before, why bother?)O
-
Reach QuestionWho cares?R
-
Kindle QuestionWhat feeling will this ignite? (Emotion is everything.)K
-
Shift QuestionWhat change in behaviour will this story prompt?S
-
These five questions generate five single-word answers that reveal your strongest story idea and guide every creative decision in the StoryTELLING phase. So yes, W.O.R.K.S. is an acronym (sorry), but at least it's not a crapronym!
Still here?
If you want a quick, play-it-safe, fact-packed video that ticks a few marketing boxes, we're
not the people you're looking for.
But if you want a Damn Good Story that solves real-world problems and generates outcomes you can see and feel, then this could be where our story together begins.
But if you want a Damn Good Story that solves real-world problems and generates outcomes you can see and feel, then this could be where our story together begins.
-
Read our StoryFINDING GuideFind out more about our process, with our handy guide on How To Find a Story That W.O.R.K.S.
-
Then book a What's Not Working? CallWhere we can gather around a flickering screen for a 50-minute chat and see what problems a Damn Good Story could solve for you.
"Trust the process. Your time is
coming. Just do the work, and the results will handle themselves."
Tony
Gaskins
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