OUR STORY

About Us

50 Pictures is a story studio - a team of experienced TV directors, producers, and writers who’ve come together to help organisations find and tell better stories.
We used to think that the secret to great communication was the latest kit, big budgets, and a famous face or two.

We were wrong.

You don’t earn attention by being flash, famous, or splashing the most cash. You get results by telling problem-solving stories that attract and engage people (and the occasional horse).
Our Team
We bring decades of story-finding and storytelling expertise - for the BBC, Netflix, CNN, ITV, Channel 4, Channel 5, ZDF, ARTE, and National Geographic - to every project.

Together with our nimble, hand-picked, specialist crews, we bring compelling, problem-solving stories to life in any format.
  • Matthew Wheeler
    Plot-Thickener-in-Chief
    From historical epics to travelogues, Matthew has scripted, produced, and directed hundreds of hours of story-driven TV and radio, and now uses all of that know-how to help organisations turn strategy into story. He brings editorial sharpness, creative calm, a knack for finding the remarkable story hiding in plain sight, and a mix of healthy but filling snacks to every project.
  • Rob Miller
    Narrative Precision Officer
    A storytelling craftsman with a razor-sharp eye for detail - with his glasses on - Rob has cut everything from feature films to award-winning TV series like Dispatches and Who Do You Think You Are? As a mentor and trainer, Rob helps the next generation of filmmakers sharpen their craft and, as a member of BAFTA, encourages and champions stories that deserve to be seen.
  • Christopher Bobyn
    Story Extraction Specialist
    A globe-trotting filmmaker with a reporter’s instinct and a documentarian’s eye, Christopher has spent two decades capturing complex stories on camera - from the streets of Cairo during the Arab Spring to the frontlines of Ukraine. Whatever the language, whatever the continent, Christopher knows how to keep calm and carry on chasing and capturing a story.
  • Lynette Wells
    Head of Getting Things Done
    Lynette keeps every story on track. With a background in radio, healthcare, and corporate governance, she brings order, organisation, and attention to every detail.
    From scheduling and logistics to budgets and delivery, Lynette makes sure everything runs on time and on budget from beginning to middle to end - and that everyone lives happily ever after.
“The secret of getting ahead is getting started.”
- Mark Twain